How Political Campaigns Use Flex Printing Effectively (in Tamil Nadu)
1. பெரும் அளவிலான காட்சி (Mass Visibility)
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Large hoardings and wall flexes are installed in key traffic locations and rural junctions.
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Used during roadshows, rallies, or public meetings to build a crowd and project popularity.
2. கட்சித் தலைவர்களின் புகைப்படங்கள் (Leader-Centric Visuals)
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Prominent display of party leaders like M.K. Stalin, Edappadi Palaniswami, or Thirumavalavan, depending on the party.
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Banners often use photo montages to show a chain of leadership, symbolizing unity and legacy.
3. வாக்கு விழிப்புணர்வு செய்தி (Voter Awareness Messages)
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Campaign slogans like “கல்விக்கு முதன்மை,” “நீங்களே மாற்றம்,” or “மீண்டும் அதே அரசு” are printed in large bold Tamil fonts.
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Often include manifesto highlights or local promises (e.g., “ஊரடங்கை நீக்கும் வேலை நியமனங்கள்”).
4. கழக வண்ணங்கள் மற்றும் சின்னங்கள் (Party Colors & Symbols)
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Example:
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DMK uses red & black with Udaya Suriyan (Rising Sun)
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AIADMK uses black & white with Two Leaves
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BJP uses saffron & green with Lotus
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Consistent visual branding builds recognition and recall among rural voters.
5. நியாயமான போக்குகள் (Localized Personalization)
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Flexes are personalized to feature:
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Local candidates’ images
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Area-specific projects or demands
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Birthday or condolence banners tied to politics to stay visible year-round
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6. படவெளி மற்றும் சுட்டிக்காட்டும் வாசகங்கள் (Background & Callouts)
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Use of HD backgrounds – flags waving, crowd cheering, or digital-looking cityscapes.
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Callout circles or arrows to highlight candidate credentials or future promises.
7. ஓட்டாளர் பிரிவினை அடிப்படையிலான அழைப்புகள் (Targeted Messaging)
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Youth banners with education & job focus.
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Women-centric banners with safety and welfare schemes.
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Elderly voters with pension, rations, etc.
Design Elements That Work
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Bold Tamil fonts (e.g., Bamini, Suratha)
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Color contrast for high readability
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Face-focused layout (eye contact effect)
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Dynamic angles and 3D effects for modern appeal
Legal & Ethical Points:
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Flex printing must follow Election Commission guidelines (size, location, no defacement).
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From 2019, vinyl banners were restricted in many cities due to plastic concerns—some campaigns now use cloth-based eco-friendly banners.
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